HISTORY OF DIGITAL MARKETING
Digital marketing has come a long way since the early days of the internet. Here is a brief history of how it has evolved over the years:
Early 1990s: The first banner ad was introduced on the internet by AT&T. This marked the beginning of digital advertising.
Late 1990s: Email marketing becomes popular as a way to reach out to potential customers. Companies started collecting email addresses and sending newsletters and promotional emails.
Early 2000s: Search engine optimization (SEO) becomes important as more businesses start creating websites. SEO involves optimizing website content and structure to rank higher in search engine results.
Mid-2000s: Social media platforms like MySpace and Facebook become popular, and businesses start using these platforms to promote their products and services.
Late 2000s: Mobile devices become widespread, and businesses start creating mobile-friendly websites and developing mobile marketing strategies.
Early 2010s: Content marketing becomes an important strategy as businesses start creating and sharing valuable content to attract and retain customers.
Mid-2010s: Social media marketing becomes more sophisticated, with companies using paid advertising and targeting specific audiences.
Late 2010s: Artificial intelligence and machine learning technologies are increasingly used in digital marketing, enabling personalized and targeted marketing efforts.
Early 2020s: Video marketing and live streaming become popular, and businesses start using platforms like YouTube and Instagram Live to reach their audiences.
